About Us

“World Famous Jerk” is the “NEW” #1 authentic Jamaican jerk dry rub in the world it was born in Jamaica and created by Mark Saldeba aka the “Urban chef”. Mark is not a certified chef … but he is that guy who loves to cook and knows his jerk spice. Mark has spent numerous years living in Jamaica where he has researched and studied the top Jamaican jerk brands on the island. Urban Chef covered the island from north to south east to west finding little known trade secrets from various jerk spots to complete his final World famous Jerk chicken formula. After compiling these various trade secrets he mixed grinded & taste tested over 10 herbs and spices to formulate his own “World Famous Jerk” dry rub. Marks idea to first manufacture & produce a  jerk dry rub seasoning came to realization during his travels through Jamaica & around the world and studying the vastly growing West Indian food markets when he identified and discovered that the Jamaican jerk seasoning is an under estimated product (spice). Why? Because the amount of food lovers that love spicy seasoning worldwide is in the billions not millions, with this knowledge the “Urban Chef” has created a whole new jerk world for spicy food lovers, his product line will not only include spice seasoning, but also pre-seasoned jerk meat & fish products. Look out for the World Famous Jerk as this new brand takes Caribbean food to a whole new level.